Google Sheets Formulas Every SEO Should Know

What tools to use to analyze the effectiveness of search engine optimization? Most of these services are paid, and the subscription to them is not cheap. But you still have a free option with a wide range of functions. Knowing the basic Google Sheets formulas for SEO, you can create your own databases, forms for analysis and reports. So, let’s look at the useful functions of the cloud service.

Introduction to Google Sheets for SEO

The online application is updated 2024 mobile phone number data very similar to Microsoft Excel. It has a similar interface, editing and formatting tools, and support for formulas and scripts. If you have worked in Excel before, you only need to get used to the different syntax. And beginners who will be dealing with spreadsheets for the first time should familiarize themselves with the basic concepts:

  • A cell is a unit of information content, a field into which data is entered.
  • A row is a horizontal array of cells.
  • A column is a vertical array of cells.
  • A table is a rectangular array containing a certain number of columns and rows.
  • A function is an operation with data in cells that is designed to produce a specific result.
  • A row is the part of a table that the function accesses.
  • A formula is a combination of functions and the series they refer to. In both Microsoft Excel and Google Sheets, formulas begin with an equal sign “=”.

To make these concepts clearer, let’s give a simple example:

Basic Google Sheets Formulas for SEO

Simple functions can significantly increase productivity. Using them in your daily work will reduce your overall workload. As a result, you will have more time to draw conclusions from the analysis and make important decisions.

IF to check if conditions are met

How it works: The formula google sheets formulas every seo should know produces one of two answers depending on whether a certain condition is met in the specified cell.

Syntax: =IF(condition, value_if_true, value_if_false), where

  • condition — a condition expressed in the form of a mathematical function;
  • value_if_true — value if the data in the cell matches the condition;
  • value_if_false — the value if the uab directory condition is not met.

For example, we want to check if the monthly organic traffic volume exceeds 100 thousand queries.

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