Pasha worked in an IT startup, created media for it and managed an entire editorial team. The team wrote texts, but the CEO did not want to deal with content distribution, so the audience came only through SEO. A year later, the CEO decided to open a content marketing agency and hired Lesha Rozhkov. He had to organize an editorial team that would write texts for clients.
Pasha and Lesha started thinking about how to organize all this, and then realized: “Why are we making an agency for some guy if we can make it for ourselves?” As a result, both quit and assembled a team for
How a copywriter from the stock exchange opened an agency with a turnover of 30 million per year
How the first stream of clients appeared
Both already had a pool of authors and clients whatsapp data they worked with. So they didn’t have to make cold calls and offer their services. For example, here’s what Pasha did to keep the flow of clients stable:
I was concerned with quality. If the client likes the result of the work, he will remember it, will contact you again and will recommend you to friends with a similar request. For example, clients contacted Pasha a couple of years after they had completed the project.
Networking. It helps not to look for orders yourself, but to make sure that others find you. Pasha started joining thematic communities on copywriting, adding marketers, other digital specialists and entrepreneurs as friends, communicating in comments, answering questions if he had enough expertise. It worked: people remembered Pasha and the fact that he consulted competently. And then they came
With orders when needed.
Pasha even founded his own community on VKontakte, ” Overheard Copywriting .” Members exchange experiences, share their work, offer their services, and find clients. There are now more than 29,000 people there.
Launched my own content marketing. You can create your own blog on social networks to write expert posts and articles there, talk about your work and results. Pasha has a personal blog and accounts on all social networks: VKontakte, Facebook*, Instagram*, Telegram, Zen and TenChat.
Another thing that brings clients is a portfolio. We have a page with cases in our agency — there we collect cool projects, tell how we worked on them and what happened. Potential clients go to the site,
Look at the cases, and then order.
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Through social networks “Let’s do it”. We have a blog on the website, profiles on VKontakte, Instagram*, Facebook*, a channel on Telegram and a blog on Zen. We write posts and articles there, upload streams from YouTube, make stories and communicate with subscribers. People see that we post cool expert content, understand that we know alb directory what we’re doing, and come to us.
