Saying that all professionals who are involved in digital marketing in one way or another are aware of the vital digital marketing importance of training in digital marketing for train good digital practice, professional development, improvement and advancement.
An environment where new tools
programs appear every day, where the client evolves, adapts and readapts, where brands and clients have established a new and changing relationship, where there is an increasing search for digital marketing return on investment, but where not all the train rules are written yet and we have to reinvent ourselves, training seems like an oasis in the middle of the desert.
With this article we want to make you think for a minute so that you can plan the next few months and analyse whether it is time to take a step forward, to acquire new knowledge, to update old methodologies, to network… but ultimately to learn, to learn practical knowledge!!!
Advantages of training in digital marketing
Learn new concepts, methodologies, ideas, systems, processes, tools… through the experience and knowledge of others.
Generate professional train networking : when we undertake any training activity, we will generally have professional digital marketing colleagues who will be in the same situation as us, whether offline or online. Take advantage of this, establish synergies, create contacts, generate projects…
Recycle our expertise and know-how : training will help us acquire new concepts and re-update old processes or methods. Enrich your experience by acquiring new knowledge.
Developing new projects and challenges
The time to put what we have learned into practice! There are courses and master’s degrees in which you have digital marketing to develop a final project, so you no longer have any excuses.
Increasing our skills and qualifications : training improves our CV. Because we incorporate new tools and expand existing ones. It is a way to advance in your professional career.
Critical areas where you must continuously train yourself
As we all know, digital marketing is made up of a multitude of areas and aspects. Obviously, we cannot be experts in all of them, which is why it is important to correctly choose the area in which we want to train.
Analytics : This is an area in which there is still a great need for qualified professionals, especially at more advanced levels. Digital marketing cannot be conceived without data and measurements, without KPIs that help achieve objectives.
What are you waiting
Social media tools : there are more and more tools every day, select the ones that interest you and become an expert, from SocialBro to Hootsuite, from Tweetdeck to Topsy…
SEO : an aspect that will accompany us throughout the life of the site, therefore we must learn all the details of off-page and on-page SEO, from backlinks to keywords, from Semrush to Ahrefs.
Adwords : if we are digital marketing professionals, sooner or later we will probably have to plan some campaign in Adwords, otherwise we should take 11% from the keyword planner….
Inbound Marketing : It is the latest
but within this methodology there train are many techniques and developments to learn, the buyer persona, the funnel channel, conversion and the power of attraction, from Hubspot to Marketo…
Best practices: learn from the successes and projects of professional friends, it is one of the best options, analyze what they did and why, ask and investigate.
Of course there are many more areas of knowledge, look for the one that complements you or what you lack…
Nowadays there are many portals with a large number of training programs where you can find the best courses and masters in the sector.
You can choose to segment or do a 360º training, that only depends on you!!!!
Can train in digital marketing
There are many options, we give you some clues…
Professional off or online Master’s degrees , from a public university or private centers or from qualified professionals.
Shorter courses that improve very specific topics, but with a certificate that accredits and validates the training.
Webinar : They are a good, free option to generate networking, meet professionals and have interesting, short-term experiences. That is, if you choose the ones that are really interesting!!!!
Blogs and Vblogs :
what can I say? Free, from great professionals, with lots of useful and valuable information. The problem is knowing how to filter. Learn and put it into practice!!!
Conferences and congresses : the traditional method that never fails, physical or digital attendance, a powerful networking tool where experiences and projects are generally shared. The danger of events where “smoke” is sold, learn to recognize them.
Hangout : If you didn’t like any of the above, then be proactive and set up a Hangout or Skype or whatever tool you prefer, with professionals, you contribute and they contribute. Synergies and mutual learning. The cost is free.
Forums : If you read correctly
forums are places where people share tricks and tools, how to solve problems or find resources…take advantage of them.
Tutorials and videos : if we don’t go to Youtube or Vimeo we will find hundreds of thousands, the problem is knowing how to filter the good content from the bad content, look at comments, views and if not ask for recommendations.
Your launch is faster a purchas
whatsapp data (: Respect – because it can be done during the day whatsapp data or night, and you can do business at a low price GDRPFinally, we found that there is an aggregated list of whatsapp data in the Facebook website blocking plugin we host, and no single version of this data is ever saved on any of our servers. With our top-notch, hand-verified overseas data, your campaign is sure to reach the right people.
Books and manuals : the traditional one, what if it works? Personally, I use it because there are very interesting books and manuals, and it is also valid in e-book format.
Specialized sites : there are sites where very interesting reports and studies are posted, such as IAB or the Spanish Marketing Association or AMA … find them and add them to favorites to read the information they publish for free…
Trends and Innovation in Digital Marketing
As if this were not enough, digital marketing professionals should also seek out and read content and information on trends and innovation in digital marketing.
This means leaving your comfort zone and looking for North American, Anglo-Saxon, Latin American sites…
Yes, I know we need some English but it is essential!!!
Start adding sites like: to your favorites list
American Marketing Association
Harvard Business Review
Blogs como Jeff Bullas o Brian Solis, The Moz Blog, Avinash Kaushik, Social Media Examiner o State of Search…
And then they say that digital marketing can be done by anyone, from the nephew to the brother-in-law of the Manager!!!!
Conclusions
The career of a digital marketing professional is a long-term one.
In this career, not only is is chewing shopping? continuous and specialized training necessary. We must also demonstrate our professional worth every day by meeting objectives and achieving the set results.
Matter what type of course
For this reason, if we do not b2c lead want to left behind, we to stop for a minute once a year. Reflect and consider what training topics we need or want to receive. It does not or master’s degree it is, whether it is paid or free.
