There are a number of fairly obvious signs that a recent update has affected your site. They are unlikely to go unnoticed by you. Traffic fluctuations. Significant changes in organic traffic may indicate changes to Google’s algorithms. If traffic has dropped or increased significantly, the search engine has likely rolled out a new update.
Change in positions.
When a site suddenly drops or rises several special database positions without any apparent reason, or even “falls out” of search results, this may also indicate a new update.
- Changes in competitor visibility: If you notice that your competitors’ rankings have also changed, this may be a sign that Google has updated its algorithms.
- Changes in site metrics: Unexpected and noticeable changes in metrics such as time on site, bounce rate, and page views can also indicate changes in the way algorithms work.
We have already mentioned in our publications several times that each major update can lead to a kind of “turbulence” in search results: sites can suddenly lose positions and then gradually restore them without additional actions from the optimizer.
What to do if your site is negatively affected by the latest update
Let’s say the update really did significantly affect your site’s rankings. How should you act in such a situation?
Sometimes an update can take several weeks to unfold, which is why fluctuations in positions are quite possible. But if the situation does not improve after some time, certain actions need to be taken.
- Analyze the changes using Google Analytics and Google Search Console to determine which pages and keywords were most affected. Compare your rankings before and after the update to better understand what changes may have affected them and your traffic.
- Check out Google’s official guidelines on the platforms listed above. You might find some helpful tips to help improve the situation.
- Evaluate the quality of your content. Make 5 tweaks om konverzjetaryf fan websidebesikers te ferheegjen yn ferkeapleads sure it meets Google’s quality guidelines, such as EAT (Expertise, Authoritativeness, Trustworthiness). Update and improve the content, making it more useful and relevant to users.
- Review the technical aspects of the site and improve the user experience. Check the Core Web Vitals metrics (loading speed, interactivity, visual stability) and optimize them.
- Analyze the quality of external and internal links, remove low-quality or spammy ones that can negatively affect your positions.
Don’t forget to monitor the results and changes, track the site metrics and search results to evaluate the effectiveness of the changes made. Remember that the site will react to each update to some extent – this is normal.
Results
We have found out what an update is, why aero leads Google regularly deploys such updates, and how much they can affect your site’s position in search results.
It is obvious that in the future the number and scale of such updates will only increase. Therefore, your task is to learn about them in advance, optimize your own sites and look for ways to achieve better results with less effort. Yes, sometimes it is not easy. But with a comprehensive approach and qualified help, there are no impossible tasks.