What is Ahrefs:
Ahrefs is a must-have tool for Google SEO. Especially after Baidu crack down on snaps in October this year, links are particularly important in Baidu. After years of development, Ahrefs is not inferior to other SEO tools in terms of keyword analysis, popular content analysis, competitor analysis, website ranking monitoring, and website SEO on-site diagnosis.
In other words, we only use this one tool
In the process of SEO to solve most of our data nes in the process of website SEO. On July 15 this year, at the Shenzhen SEO Conference organiz by John, an English SEO practitioner, I had the honor of meeting May from Ahrefs and had a deeper understanding of the company. The headquarters is locat in Singapore, with a team of about 20 people in Singapore and about 50 employees worldwide. Unlike SEMrush, which has hundrs of people, Ahrefs is a small and beautiful company that has truly develop on the basis of technical capabilities, which is also what our company wants to do.
Applicable people:
SEO workers (domestic Baidu & foreign Google)
Cross-border e-commerce team
Google Operation Company
Black Hat SEO Researchers
Content Creator
Ahrefs specific features:
1. Site Audit Site Diagnostic Tool
Check whether your website meets the requirements of search engine SEO, and continuously monitor whether the website’s SEO is healthy to avoid a drop in website rankings due to product updates or website modifications.
Add Project adds the website to the system
2. Verify the ownership of the website. I like to use file verification. Just download the file and upload it to the root directory of the website.
3. Set the monitoring cycle. Google usually updates once a week. You can just select the default one week here.
4. There are too many pictures to upload. Set the keywords and competitors to be monitor and click Finish.
5. Go to the homepage to get the health score. We add the errors prompt one by one to the to-do list to correct them.
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Keywords Explorer Keyword Research Tool
Ahrefs can query major search engines such as Google, Youtube, Amazon, Yahoo, Bing, Baidu, Yandex, etc., query the search data of keywords on various platforms, analyze the difficulty of keyword SEO, and suggest relat keywords. The history of improve vehicle performance with automotive maintenance reminder apps keyword advertising, which website us which page, and what kind of advertising slogan was us.
3. Content Explorer Popular Content Research Tool
This feature is great, and it is one of the features that Uncle Google likes. When we are creating content for our website, we ne to marketing list consider content marketing , especially when we are writing blog articles, when we don’t know what to write. We can use this tool to find out topics with high SEO traffic and topics with valuable SEO traffic. At the same time, we can share more topics on social mia for SNS marketing promotion .
4. Site Explorer website browsing tool (external link analysis tool)
This is a powerful feature of ahrefs. When we do SEO external links and analyze competitors , we use this feature. It is mainly us to analyze competitor external links, competitor website traffic, and competitor keyword rankings.
We must understand several concepts when using this function
Ahrefs Rank
This is the world ranking of your website by ahrefs bas on the amount of traffic to your website. It is a bit similar to Alexa ranking and SEMrush Rank of semrush. Because each industry is different, the space for traffic is also different. And ahrefs cannot count the actual traffic to your website, so it is just a reference and cannot 100% explain the problems of the website.
UR Rating (UR) & DR Rating
It is a bit similar to MOZ’s DA&PA. After Google cancell PR, the third-party platform interpret the authority of the page. Usually we refer to this indicator when buying external links, but Uncle Google found that junk external links can easily increase these two values. Usually, those who buy external links on fiverr use these two indicators as selling points. According to Uncle Google’s understanding, these two indicators are only for reference. The actual page traffic and experience are more valuable than these two indicators.
Traffic Value
The traffic value of ahrefs is bas on the search volume of the ranking keyword, the ranking position of the ranking keyword, and then the estimat traffic to the website. It is then calculat bas on the cost per click of Google Adwords. This value has a relatively large reference value. No one will spend hundrs of thousands to increase Google’s cost per click to drive the increase of this value. If you want to increase it, there is no way, you can only rank keywords with high or high conversion rates to bring more valuable traffic to the website. The meaning of this indicator is similar to SEMrush’s Traffic Cost
backlinks Pages with links
That is, how many pages have backlinks. A domain name can have many pages pointing to a certain page of a website.
Referring Page
The number of pages with hyperlinks pointing to a domain name or URL. A domain name can have many pages pointing to a certain page on a website.
Referring Domains
The number of unique domain names that hyperlink to a domain name or URL.
Anchors: External link anchor text
Backlink Profile: View your competitors’ backlinks
2. Check your competitors’ ranking keywords
3. Check out your competitors’ high-traffic pages
4. Check out more competitors on competing domains and competition pages
5. In paid search, check the competitor’s advertising , including what keywords the competitor has invest in, what kind of advertising slogans are us, and which pages the competitor has invest in.
5. Rank Tracker Keyword Ranking Tracking Tool
Monitor keyword ranking performance on desktop or mobile terminals, and get daily/weekly/monthly reports. This can be us to monitor the Google ranking position of your website’s key high-conversion keywords, strive to rank high, and then prevent ranking drops.
