Who has not registered a Facebook personal account or a corporate account in foreign trade? However, less than 10% of people can successfully use Facebook to promote themselves, products or companies. So the question is, how can we make Facebook promotion activities effective? The Google Uncle team carefully summarized the Facebook promotion skills in the project operation process, hoping to be helpful to readers.
The core of social operations Practical Facebook promotion
Contents hidden
Audience Research
Actively add friends and fans
Creativity + interaction to further improve Facebook marketing results
Audience Research
Before launching a Facebook marketing campaign, the first thing to do is to understand your target audience, including the country, gender, age, language, occupation, interests, etc. While relying on your own experience, it is recommended that you use tools to expand your reach. Here are 8 free online tools to help you find your target audience.
Facebook audience analytics
After sketching out the preliminary user portraits, the next thing we need to do is to find them and add them as our friends or fans. Let’s take a look at the skills and methods of adding friends and fans.
Actively add friends and fans
Step 1: Create an irresistible Facebook profile
A stable Facebook account
If you want to do Facebook marketing, you must first ensure that you have a stable Facebook account. Many people should have had the experience of having their Facebook accounts blocked. The reasons for the blocking vary, but if your account is not in a stable state, it will be difficult to continue operating Facebook. For more information on how to avoid being blocked on Facebook, you can read our previous article – “How to Avoid Being Blocked on Facebook”
Real personal account
Facebook’s system can monitor
The operation activities of all accounts, especially new accounts. Once you add too many friends, or distribute advertisements, pornographic, gambling and drug information, your account may be blocked immediately. So after applying for a Facebook account, you have to make your account activities like a normal person. Don’t add friends and post a lot of updates right away. Normal activities should be to complete basic information – modify basic account settings – add friends you may know according to system recommendations. Of course, this process is just some basic operations that most people usually perform on a new platform, but special cases are not excluded.
Gives marketers an overview of the coverage of marketing campaigns, hence helping them make decisions on where to phone number library dedicate more resources and attention. Governments also use mobile number data to study people’s personal mobility, geographical partitioning, urban planning, and assist plans for development, in addition to security issues like KYC.
Facebook personal account Practical Facebook promotion
OK, then slowly we act like normal people, add 2-3 friends every few days, post daily status. At least, we should behave like normal people within the first two weeks of registration.
Change your profile picture to an attractive one and actively add friends
When our account test drive scheduling system: optimizing customer experience status is relatively stable, we can further carry out our Facebook promotion activities – actively add target audiences. These audiences can be the company’s previous customer resources or contacts on Linkedin. Of course, we can also use the methods provided by Facebook to add people: people you may know, search, email import, etc. to discover new customers. For detailed operations on how to develop customers on Facebook, please refer to “Facebook Customer Development Encyclopedia”
Of course, adding an audience is one thing, but it also requires the consent of your audience, right? So it is recommended that you use the image of a “beautiful girl” in the early stage and improve your personal information, so that the probability of being approved by adding friends will be greatly increased.
be beauty pictures (1) Practical Facebook promotion
Step 2: Create a company page and add industry-related groups to expand your reach
Create a professional company homepage
Facebook public page, also known as Facebook business page, Facebook public page, is the main position of phone number lt brand marketing. A brand page with accurate positioning and unified style will make your audience remember you easily. If you don’t have a Facebook business account now, you can create a new one through the tutorial “Facebook Business Account Operation Tutorial”
When creating a professional company homepage, there are a few things to keep in mind:
1. Choose the right business category
When creating a Facebook business page, you will be asked to select the type of business you want to run. Be sure to choose the appropriate category based on your industry and products.
Facebook Page Categories
2. Attractive cover photo Practical Facebook promotion
The cover photo is similar to the banner image on the website. It is the first thing that catches the customer’s eye. Our selection principles here are: high definition, appropriate size, high professionalism, and reflecting the characteristics of the brand, product, and industry. There are many types of covers: single image, carousel, slideshow, video. You can choose according to your needs.
Facebook Page Cover Image
3. Customize the sidebar
The sidebar functions provided by Facebook are all default, here you can customize the sidebar content according to your business needs.
Sidebar(1)
If the sidebar provided by Facebook does not meet your needs, you can install third-party programs, such as YouTube, Pinterested, etc. For example, if you want to install a YouTube plug-in, enter “Youtube Tab” in Facebook, click Install App – Select the homepage you want to install – You can install the Youtube button to the Facebook public homepage
Create and add industry-related groups Practical Facebook promotion
Relevant industry groups are places with dense audiences, where a large number of relevant industry customers gather, and it is easy to achieve conversion. There is no specific limit on the number of members in a Facebook group. Practical Facebook promotion but after the number reaches 5,000, some functions will be restricted. The more relevant groups you add, the larger your audience range will be. Suppose you have added more than 100,000 industry groups. This means that your audience can reach more than 100,000, so creating or adding industry-related groups is a very necessary operation to expand the scope of influence. Let’s take “Baby Stroller” as an example. The main audience of this product is parents of newborns. The groups they often participate in must be related to related words such as “pregnant”, “Baby”, and “Mom”. We search for relevant groups on Facebook and can easily find audiences of more than 100,000.
