Technical audit At this stage, it is necessary to find out what shortcomings and errors reduce the efficiency of the Landing Page. The list of tasks is large: check the resource loading speed and formulate an action plan to increase it; analyze HTML and CSS for possible errors; identify problems that may have arisen during layout; ensure that the site is displayed correctly on mobile devices; analyze the presence and correctness of ALT and TITLE in images; check for sanctions from search engines; analyze the correctness of the site’s transition to a secure protocol; evaluate the quality of micro-markup implementation.
This is only a small part of the tasks.
Technical optimization includes an assessment iceland phone number library of the components of the site. Errors in which reduce conversion and prevent you from taking full advantage of search engine promotion opportunities. Internal page optimization This is an extensive stage of promotion, during which you will need to work through the content. Commercial factors, technical shortcomings found during the audit stage. Internal optimization allows you to adjust the Landing Page to the requirements of search engines, make it convenient, useful and attractive to users. Since one-page sites differ from standard sites, the list of internal optimization works will be slightly different.
Page loading speed.
Even if you do not optimize it for search. Not only the positions depend on it, but also the user experience. If the visitor has to wait 5-10 seconds to see the content, he is highly likely to leave the site. Page loading speed To do this, you can: optimize images (select the optimal extension and use compression); optimize the code. First of all, you need to ensure that the markup and text are loaded, and then the “heavier” content. Use CSS sprites to reduce the number of requests from the jinsi ya kuunda miongozo ya chapa, faida na vipengele browser; Enable caching.
This will help speed up loading for repeat visitors.
Add progress bars. If the speed is still low, a progress america email list bar will help keep users on the site a little longer. Use lazy loading. If the page has too many photos and animations, it is better to use the option in which the content is loaded as you scroll. The optimal page loading speed is 1–2 seconds. If you have to wait longer, you are losing potential customers. To avoid slowing down your site, try not to burden it with unnecessary animated elements, music, and video.
