The phenomenon is growing more and more in our country. And that is not surprising, since. One of the best Inbound Marketing digital strategies that can be applied today for any type of business.
La Cultura del Marketing
Already talked about what inbound marketing is and that is why in this post we are not going to focus on defining it again. Instead, we are going to see how to create an inbound marketing strategy for companies and businesses, B2B step by step.
The difficulties of B2B companies when it comes to digitalisation
One of the most common problems Inbound Marketing I encounter when a B2B company wants to undertake an inbound marketing project is that, apart from not having experience in the online sector (most, not all), they do not have a very well-defined strategy on the Internet.
Many companies go online
Choice (the audience is there) but the problem I see is a lack of clear objectives in their digital strategy and therefore inbound marketing emerges as the best solution for these types of cases.
Another problem we can encounter
The lack of brand authority on the Internet. Some B2B companies are not digitalized because they have a very traditional business base that has not allowed them to innovate and make a place for themselves in the world of the Internet.
The latter is one of the causes of fear when embarking on the path towards digitalisation and the one that causes the most rejection when undertaking an online strategy.
For this reason, in this first part of a series of articles, we will see how inbound marketing can help us generate that digital asset that every B2B company yearns for.
Knowing your audience (the buyer persona)
The buyer persona is positioned as the most important figure in any inbound marketing strategy for companies. We cannot execute an inbound marketing strategy without being clear about who that buyer persona is and on whom we must focus all our efforts.
To determine this, we have to ask ourselves a series of key questions that will help us create a “picture” of all the problems that this buyer persona has and how we will try to help them.
Needless to say, we will have to be 100% honest when answering the questions.
As we well know, in marketing
We cannot please everyone and therefore Inbound Marketing we have to dedicate time and effort to finding our ideal client and then deliver our value proposition to them in the best possible way .
These questions, although they may seem silly, give us valuable information that we will need to be able to execute our inbound marketing strategy perfectly.
We are going to divide them into different blocks so that we can have it completely organized:
Online conduit
In this section we are going to focus Inbound Marketing on knowing how our buyer persona behaves in the online environment. With this, we determine which channels and tactics we will use to reach them:
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These questions help us to know with great accuracy what the behavior of our buyer persona is and how we can take advantage of that behavior to educate them and turn them into our client.
Workplace conduct
Here we are going to focus on all the work-related problems that our buyer persona may have at a professional level. This section is one of the most important, since we are going to use it very often in our content marketing strategy.
Relationship with the company
Finally, we will have to ask ourselves some questions related to the relationship between our buyer persona and our company. This is where we can add all the aspirations we have as a brand and company as well as the “core values”.
We will have more than enough
information to move on to the Inbound benutzeroberfläche und berichte Marketing next points of our inbound marketing strategy for companies. To make it easier for you to answer them, I have created a spreadsheet that you can use as a template. To access it, click .
The next step is to establish the keywords to write our content. Keywords are a very important factor in any online marketing strategy and even more so in inbound marketing.
As this step is quite long and somewhat
Tedious (although I love it), we will leave it for the next part, where I will explain the strategy that I follow to b2c lead locate keywords with low competition and that will bring a lot of traffic to our website.
