The Google team has previously shared two professional website analysis tools, ” Ahrefs Tutorial ” and “Semrush Tutorial” . Many fans like these two powerful and accurate software. However, due to the high price and the fact that they are not professional SEOs, they are rarely used. So everyone asked us if there is any free website data analysis software to recommend. So today we have a tutorial on SimilarWeb. We will use its free features to teach you how to accurately analyze website data.
The course is divided into the following parts:
What is SimilarWeb? What are its features?
How to use SimilarWeb to analyze website data
Postscript
Contents hidden
What is SimilarWeb? What are its features?
How to use SimilarWeb to analyze website data?
Postscript
What is SimilarWeb? What are its features?
SimilarWeb (access address: https://www.similarweb.com/ ) is one of the most popular website analysis tools in the world. Its main functions include analyzing website and competitor website traffic information, analyzing website traffic sources, keywords, and user stickiness, such as website dwell time, bounce rate, page views, etc.
How to use Similarweb and how to analyze data?
People can analyze the traffic data of any website on the platform. Of course, if it is a free account, it will usually show the top 5 results of the data (however, this is enough for individuals or small and medium-sized businesses.)
SmilarWeb also has a Google Chrome plug-in version, so you can install it in Chrome to quickly analyze the specific data of the website. OK, let’s take a look at how SimilarWeb analyzes website data.
How to use SimilarWeb to analyze website data?
1. How to use the web version of SimilarWeb
First, enter the URL and visit https://www.similarweb.com/ . After entering the website, enter the URL to be analyzed (warm tip: after registration, the analyzed data will be more comprehensive.)
Similarweb analysis website
Taking Google.com as an example, the analysis results are divided into the following parts: website ranking, website traffic, traffic source country, traffic source channel, traffic referral channel, search keywords, social channel performance, display advertising, audience interest insights, and competitor websites.
Let’s take a closer look
1. Website ranking
Website ranking (1)
Here, we can see the website’s introduction, founding time, headquarters, and ranking information. The ranking information here is divided into 3 parts:
Global ranking: Indicates the ranking of the website in terms of traffic. The smaller the number, the higher the ranking
Country ranking: This is the ranking of the website in the countries where it is used the most. Again, the smaller the number, the better the ranking.
Industry ranking: represents the ranking of the website in the same industry. What needs special attention here is the industry ranking. Through the industry tips given by SimilarWeb, we can make external links in related industries. In addition, we can also know our position in the industry.
Tip: If a website’s ranking is very low (the number displayed is very large and the ranking is low), there is generally no data to display because the data is too small to be worth analyzing.
Also, to avoid cases of duplication and enhance ease of access, phone number data is usually saved in an E164 international buy phone number list format that defines the key parameters of a stored phone number. The parameters that are adhered to in this E164 format include a country code (CC), a national destination code (NDC) and a subscriber number (SN).
The platform will count the total number
Of visitors, dwell time, bounce rate and other data for the past 6 months. From the figure, we can see that Google is indeed the world’s number one website, with an average of 758 billion visits per month, a dwell time of more than 10 minutes, and a bounce rate of only 29%. This place is very useful for us to study competitor websites, and we uncovering the dynamics of used car buying and selling can know the traffic and user stickiness of competitors’ websites.
3. Traffic source countries
Scrolling down further, we can see the countries where the traffic is coming from.
Traffic source country(1)
Because we are studying Google.com, which is the main domain name, Google has some subdomains in other countries, such as google.com.br, google.fr, etc. In the picture, we can see that the country that uses google.com the most is the United States, followed by Brazil and India.
In this place, we can use it to roughly determine the main market of the website or the competitor and understand the market traffic share.
4. Traffic source channels
Here we want to focus on the source channels of traffic. Here we show the percentage of traffic that the website gets from each phone number lt source. We can know what methods the website uses to attract traffic. For the source channels that account for a large proportion, we can further analyze how the website does it.
Traffic source channels(1)
As shown in the figure:
Direct refers to websites that are accessed by directly entering the URL. A high percentage indicates that brand building is relatively successful.
Refferrals stands for referral traffic, which is what we call external link traffic or off-site traffic. A high percentage of this item means that the website’s external link construction is relatively successful. If it is a competitor’s website, you can imitate its external links to drive traffic to your own website.
Search represents the traffic from search engines. If the traffic ratio is relatively large, it means that it ranks higher on the search engine. If it is a competitor’s website, we can focus on studying its keywords, content and ranking.
Social represents the traffic from social channels. If there is data for this item, it means that the website uses social marketing. We can find them on the corresponding social platforms and analyze and learn from them.
Mail represents the traffic coming from email marketing
Display generally means display advertising
The following is a detailed analysis of the traffic from the source channels.
5. Referral channel traffic
Referral channel traffic(1)
As we mentioned above, referral channel traffic mainly refers to external link traffic. Here we can see which websites have brought traffic to the website.
Here, we can use it to gain insight into the external links of the website or competitors. Especially the top 5 websites in terms of referral traffic, which can serve as a reference for us. Here, we can get the following information:
1. What are the sources of external links for the website (blogs, directories, forums, etc.)
2. Which websites do your competitors get high traffic from?
3. How do you copy or improve your external link strategy?
6. Search traffic
Here, search traffic is divided into paid traffic and free traffic. Paid traffic comes from advertisements. Free traffic comes from search engine rankings.
Search traffic sources(1)
Extending to website or competitor research, we can know: What are the top 5 keywords that bring traffic to the website? Does the website run Google ads? What are the top 5 keywords that bring traffic to the website?
If the keywords match your product, OK, we can put them on our website for ranking.
7. Social traffic
Want to know if your competitors are marketing on social platforms such as YouTube, Facebook, Linkedin, etc.? Just check this place
Social Drainage(1)
Here, not only the channels of website social operation are displayed, but also which channels have the best drainage effect. Through these data, you can analyze
1. Are your competitors using the same social channels as you?
2. Which platforms do so much social traffic come from?
3. Are you ignoring the effective platforms created by your competitors?
Through analysis, you can find the social marketing platform that is valuable to you.
8. Display Advertising
Display Network(1)
Through analysis, we can first know whether the website has run display ads. Then we can see the top 5 display ad platforms and the top 5 display ad networks that bring traffic to the website. If you want to run display ads, then congratulations, you can directly use these display networks that have good results for competitors. It saves time and effort and has good results.
9. Audience interest analysis
We can also call our audience our customers. Understanding them is the prerequisite for us to convert them.
Audience Interest Analysis(1)
Here, by analyzing the website, we can know the audiences who are interested in the website, and also interested in other industries, platforms or topics, so that you can have a more comprehensive understanding of your audience.
At the same time, we can promote or link to our website on platforms that the audience is interested in. At the same time, we can also write copy based on topics that the audience is interested in.
