The digital marketing revolution and everything that it entails, from the SEO world , to SEM actions, content successful packaging generation , web positioning or social networks … digital marketing professionals have forgotten one of the key factors, especially if we are dedicated to the sale of products online: packaging .
Packaging is no longer:
“ the packaging that preserves or contains the product or service ”
To become:
“ the element that provided all the information”
To finally become:
a differentiating and innovative successful packaging element, which directly impacts the final sale of the product and the profitability of the company.
We must also not forget that packaging is and will always be a silent seller. It is an extension of the brand, a factor that directly affects the final purchase decision.
Even more so in the case of impulse
purchases, which, once purchased, enhance and contribute to brand recall in the customer’s home.
In this article we tell you how to design successful packaging in digital marketing.
Marketing analysis defining packaging
Although it may seem strange, before we successful packaging start to think about how we are going to design the packaging of our product or service, it is necessary to know data that will help us or facilitate our decision-making.
Sense it interesting to
Study of main competitors
It is interesting to benchmark the main competitors of our product or service, going into detail about the type of packaging they sell, design, materials, ergonomics, price, response from potential customers, etc.
This information will be of great value to us in order to “see” where it moves and what line it operates in our sector and market.
Consumer study
Other valuable data is knowing our client, tastes, preferences, product uses, improvements…
Even going a step further and being able to involve them in the co-creation process of the new packaging.
Why not? We have an active digital community, free communication channels (social networks, blog…)…
Why not involve those who truly love our product!!!
Trend analysis
It is a very good option to carry out an analysis of the trends and innovations that are launched in the world of packaging design and manufacturing. In this way we can learn about the novelties, improvements and innovations, where the “coolers” are going and where they are heading.
Cost and revenue analysis
As always happens in marketing, we must analyze the costs derived from the manufacturing and design of the packaging. As well as the materials, direct and indirect costs, sales forecasts…
Proposing several economic scenarios that help us reduce uncertainty.
With all this information it is time to take the next step!!!!
Characteristics of professional packaging
Some seem obvious, but what is obvious is often difficult to achieve.
Therefore, if we want to design impactful packaging, it must be:
Simple : let’s avoid complex designs. The client has little time to make a decision and it only takes a few seconds to make an impact.
It is important to have all the product information and convey the brand message.
Visual : packaging is perceived through the eyes. So when you design it, keep in mind where and how the customer will see it (digital, on a shelf, etc.) and adapt it accordingly.
Ergonomic : the product is going to be picked up by the customer. Consider the type of format: opened, consumed, transported, stored, etc.
Take into account the life cycle of your product so that the design is ergonomic and provides solutions to all possible problems.
Fair and accurate information :
let us not be guilty of excess information, of extremely small print…
We provide the necessary successful packaging information, clear, easy to read, with reference… we can refer the client to the website to obtain more information through, for example, a QR code.
Design : One of the ways to add tangible value is to design the packaging. Let’s be creative and look for original solutions.
We can play with colors, lines and shapes, textures
Ecological: In today’s society we must take into account environmental factors. Use of biodegradable materials, non-harmful materials, which are recycled and even contribute to a cause.
In this link we leave you some examples to whet your appetite.
Advantages of packaging
If we comply with and incorporate the characteristics that we have seen in the previous section, we will achieve the following advantages:
Saleability
As we have said before, good packaging will contribute to sales, because it will make our product attract attention, differentiate itself from the competition, be original… in short, it will facilitate the customer’s purchasing decision at the critical moment of the final choice.
Attracting potential customers
There is little more to say, attractive packaging is a magnet for potential customers, if we take care of the design, we will ensure that our product attracts attention on its own.
Are you going to let them get away?
Product enhancement
If we know how to transfer the potential of the product and the brand , the packaging will become an extension of the product itself, enhancing all its qualities and virtues and providing the product with a new dimension.
Differentiation from the competition
Needless to say, this is one of the factors that differentiates me from my competition.
Have you noticed how second-rate brands copy formats and colours from leading brands? This is because consumers already recognise the shape and colours of the product they like.
No more mistakes in your updated 2024 mobile phone number data. Oh, and we refresh our phone number library every week! Based on: We use that list site database and Hi rrоsolution size updated 2024 mobile phone number data or volume. Now the goal is that we sort the data through professionals, that’s why get 100% accurate results in our updated 2024 mobile phone number data Complete but updated till August 2024 Our updated 2024 mobile phone number data comes with many day n night guides. So we make a strong effort and will definitely work hard to keep your business always on the right path in a perfect way that leads are valuable – because that helps everyone grow.
Packaging must not only have a careful design, but must also be functional and facilitate the use or consumption of the product.
Many brands create packaging that is then reused for a second purpose, such as the famous “Nocilla glass.” A way of giving added value to the customer.
Generate diffusion
Sometimes brands launch small, groundbreaking packaging units to position themselves as leaders or benchmarks, generating brand awareness and communication impacts in the media.
Packaging as a tool for action in marketing strategy.
Mistakes to avoid when designing packaging
Of course, when brands launch new products or services, or renew their packaging, they must try to avoid the following mistakes at all costs:
– Accumulation of images that 15 famous places to visit in kurnool 2024 may cause confusion or disorient the customer when making a purchase decision.
– Excessive text, apart from dirtying the design, can even lead to the opposite effect to that expected, generating a certain distrust in the potential consumer.
– Low-quality or dangerous materials: we try not to use low-quality materials or materials that are harmful to the client’s health.
– Non-functional designs.
– Make exact copies of the leading brand or other competitors
– Sizes and formats that are not easy to store and consume.
– Does not transmit the brand value and the differentiated qualities of the
Trial and error: product testing
Once we have gone through all the phases and have designed the ideal packaging, it is time for trial and error.
It is recommended to run a trial b2c lead or demo version to perform usability, storage, recognition, ergonomics tests, etc.
