So he looks for information that supports his existing belief and ignores information (that I might give him) that contradicts it. In terms of search behavior, a user is more likely to click on a search result that matches their beliefs, even if it is not the By analyzing user behavior and intent most relevant or accurate, than a result that contradicts their beliefs but is relevant and accurate. This is the effect of anchoring bias. How does it happen? Confirmation bias is the tendency to over-rely on the first information you receive when making decisions.

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Therefore, users see it as a reliable source of information and are more likely to read the content. Conclusion From the above, it can be By analyzing user behavior and intent concluded that user behavior is becoming more and more important in SEO optimization day by day. Why? , you can determine what works best. In this way, you will better know the needs and desires of your target Job Function Email List audience (which, by the way, is also a prerequisite for a good sales text or a good product). Knowing what works best and acting on it by providing tailored content can improve your search rankings. The foundation of every successful business is a strong SEO campaign. But with the myriad of optimization tools and techniques out there, it can be difficult to know where to start. Well, fear not, because I have just the thing to help you.

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This is usually not a problem (at least in developed countries). However, being hunters and gatherers, this machine needed to be fed. And to go into “battery saver mode,” the brain developed shortcuts to process information quickly and efficiently. It was useful then, but in today’s more complex world, it is often not useful. These shortcuts are A Complete List Of Unit Phone Numbers called cognitive biases, and they can . Lead to errors in judgment and decision making. In the case of search, these biases can affect how users interact with search results, and thus affect how search engines assess and evaluate the relevance and quality of content. cognitive biases associated with search behavior: Confirmation bias Tendency to anchor Availability bias 1. Confirmation bias Let’s get back to Jim. He believes (I don’t) that Weight Watchers will effectively help him lose weight.

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