Panurania and the experience in using Ormamacchine presses Ormamacchine SpA is a company that produces hydraulic presses.
with 60 years of history behind it. Among the markets covered are those of composite materials.
wood, polyurethane and leather. The company based in Torre Bondone (BG) employs about 130 people in 5 production units: this makes it a reality.
A strong international presence
For a few years we have developed a Content Marketing project to tell the major success stories through video case studies.
Thanks to an initial briefing with sales, we identify the customers to whom the overseas data company has recently supplied its systems and, independently.
we contact the contacts with and on-site filming. PROJECT As part of this project, in January 2020, we made the documentary .
video dedicated to the company Panurania SpA, a Tuscan company producing insulating panels.
Whom we can plan content
We then visited the company and interviewed Fabio Targi, CEO of Panurania SpA, who told us how the Ormamacchine press.
was integrated into the company’s production cycle, highlighting the reasons and advantages of this new acquisition. USE Once finished.
we shared the video on Ormamacchine’s corporate social channels (Facebook, LinkedIn, Instagram, YouTube and CompositesPRESS), on the website.
in the newsletter, and we also projected it on the monitors present at the fairs.
LinkedIn by identifying
A sponsored campaign was then planned on , through a targeted targeting, an audience of potential customers very similar to the content of the video.
The results in terms of views and visits to the site were considered above expectations both in quantity and quality.
The video case studies are contributions of great value because they give the customer the role of Brand ambassador and find a broad and lasting use in the company’s marketing activities.
The sewer network in Milan
Permanent monitoring and diagnostics of MM SpA LACROIX SOFREL Project: The contract, aimed at strengthening the supervision and remote control .
system of the Milan sewer system through the installation of a permanent self-monitoring and diagnostic system of flow rates.
concerns the supply and installation of 350 energy-independent devices capable of transmitting.
the flow rate information recorded and processed at the specific installation site to the MM control centre on a daily basis.
Milan is one of the few cases
Objective: In the wastewater management sector, of a large city in which the entire interconnected network of the urban sewer network has been divided into districts.
In order to permanently make the monitoring of the approximately 190 districts of the Milan sewer network, identified in for parasitic waters, operational.
it was deemed necessary to equip the entry and exit points of the individual districts with suitable systems for measuring, recording.
processing the flow rates in transit and transferring the data to the general supervision and remote control system of MM as well as to a WEB platform developed specifically for MM.
The previous research campaign
The aim is to be able to consult the historical data, the related statistics and the operating trend, verify the water balance of each sewer district and calibrate .
the mathematical model of the network as well as monitor the quantities of wastewater flowing into the Milan purification plants.
Conducting market research and gathering feedback from potential users can also guide the selection process, ensuring the name resonates .ers and differentiate your space.
Well with your target audience
Stay Informed and Adaptable the coworking market is constantly evolving, especially now in . Regularly update your market research and be ready to pivot your strategy to stay ahead of .
And here are some examples to illustrate how you can better fit in a local market.
Consider a coworking space that identified a lack of facilities catering specifically to tech startups in its city.
By offering stateoftheart tech infrastructure, programming workshops, and networking events tailored to this demographic, it successfully filled a market gap, drawing for the dignification of marketing in a steady stream of members.
Trends and changes in local demand
In another case, a coworking space in a predominantly creative neighborhood differentiated itself by providing studios, darkrooms.
and exhibition spaces, appealing directly to the artistic community and ensuring its unique position in the market.
By meticulously analyzing local market dynamics and competition, you can strategically position your coworking space to meet untapped needs and thrive in your chosen location.
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