About Aktion Marketing technology
1. “You had a blog on your website. Conversion was zero. What’s the point of content marketing if it doesn’t work?”
You really shouldn’t expect a flood of leads from publishing articles. What matters is how you manage your content.
Publish and forget is a waste of money
But content marketing brings in traffic that library shop then converts into leads. This tool is effective at the upper levels of the sales funnel and helps generate demand.
At Aktion Marketing, a marketer and a content marketer work together with the client to develop a content plan. The topic of each article necessarily reflects the pain of the target B2B audience. All articles are published on industry portals where decision makers sit , as well as on a blog on a website with our domain, where we drive traffic. We have a special DMP platform that de-anonymizes users and classifies them by their level of involvement.
Thus, we can pass on contacts of varying degrees of warming up to the client.
Aktion Marketing is a boutique agency , and there is no single universal promotion model for any business. We can send different types of email newsletters, invite to webinars in different messengers, call with a robot. We find the best channels of communication with the audience empirically.
“Why are you making a website on your domain?
Will I not be able to use the developed landing marketing statistics for 2024 page after the end of cooperation?”
We create landing pages on the action.group domain. This is necessary for using the DMP platform , which de-anonymizes engaged users — those who have studied the offer but have not left a request.
Marketers develop each landing page with the ao lists main goal of telling about the client’s product or service so that the page visitor performs the target action. To do this, the marketer creates a USP , formulates the main advantages of cooperation, CTA buttons, and also – differences from competitors. If the client, after completing cooperation with the agency, wants to use the wording or the entire landing page, we give the layout and design to the customer, our development can be used on another domain.
