Recently, many friends have report that their website rankings have dropp. Last time I had a training in Shenzhen. After listening to our course, a trainee who participat in the refresher training did not improve his ranking but dropp instead. This was a big blow to me. Finally, I found the reason was that the website was hack. Now I will talk about negative SEO and make a comprehensive analysis of the decline in rankings and traffic. If there is no Negative SEO, the website ranking has dropp. Please refer to the previous article “How I self-diagnos and treat the decline in Google website rankings”
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What is Negative SEO?
How to prevent Negative SEO from affecting your website
What is Negative SEO?
Due to the development of Google’s artificial intelligence algorithm in recent years , black hat SEO has become increasingly difficult to survive in Google, so many people use black hat SEO techniques to attack competitors, causing competitors’ rankings to drop. Of course, if novices are not particularly familiar with Google’s ranking rules, some techniques will also have a negative impact on their own websites. In the process of doing Google SEO, the most common thing is that the website is hack and there are junk external links.
Negative SEO Conventional Techniques
Create a large number of spammy links to the website in a short period of time
Large amounts of mirror competitor content (mirror SEO)
Use illegal keyword anchor text to point to your website, like adult online . fake ID etc.
Create fake accounts, post false negative information on the Internet, and maliciously report websites for fraud and infringement
Contact your better external links and ask them to remove your links
Hack into your website’s system.
Use fake IP to maliciously click on your website (common in Baidu)
DDOS & CC attacks can paralyze your website for several days
Using inferior server providers, the server is unstable, the website is sometimes fast, sometimes slow, and sometimes intermittent.
How to prevent Negative SEO from affecting your website
Keep monitoring the quantity and quality of your backlinks
Monitor the growth and quality of your external links through the Google Webmaster Tools backend. Set up Google Webmaster Tools to send you notification emails of website changes. Monitor external links through Ahrefs. Check external links about once a week. First, check if your high-quality external links are still there. Then check if there are any junk external links in the add external links. If there are any junk external links, use the disavow links function of Google Webmaster Tools to reject junk and unnatural external links.
The importance of personaliz email lists cannot be overwhelm in the digital communication state. By utilizing personalization, companies can boost busyness, loyalty to loyalty and end in the end. Through strategic division email list and ongoing analysis, personaliz email promotes can become a strong material in creating meaningful connections with the audience, pale sustainable growth and effectiveness in marketing efforts.
Regarding links, I suggest that beginners
If you are not familiar with it, don’t buy external links from fiver or blackhatworld.
When exporting links from your website, do not point them to spam websites
Don’t do spam improving field technicians’ work efficiency comment links
Don’t use keyword anchor text as external links
Create more high-quality and relevant external links
2. Increase the security of the website
It is recommend to use an independent server to avoid vulnerabilities in websites on the same server. After hackers take over the entire server, your website will be affect. It is recommend to choose inmotion as the server . The reason why I trust inmotion is that I want to put a pornographic website on inmotion before, but I didn’t expect it to be reject directly. Several of my industry-leading websites are plac with this phone number lt supplier. For WordPress, it is recommend to upgrade the version in time. Especially for plug-ins and templates, do not use crack plug-ins and templates. WordPress’s own cms framework is very safe, and general problems will occur in plug-ins and templates. Install WordPress security plug-ins, Google Authenticator Plugin or wordfence . It is recommend to use uppercase and lowercase numbers and characters greater than 8 digits for the password, and single numbers less than 7 digits. A high-performance blasting server can run out the password in one night. Then it is recommend to use the backup function. After the data is damag, it can be repair in time. It is recommend to use once a week.
Security In fact, many times
It is difficult for us to detect that the website has been hack. If you cooperate with Google Ads, the website will be hack and the ads will be reject. So we try to cooperate with Google Ads , which will keep your website safe in a certain sense, even if you spend less money.
3. Keep checking the duplication of website content on the Internet
Use copyscape to check the popularity of your website content on the Internet. If there are too many duplicate websites, check your competitors to see if they have maliciously collect website content. Do mirror SEO. If this is the case, it is recommend to contact the competitors. Or strengthen the content depth of your own website.
4. Don’t look for trouble when you have nothing better to do.
Don’t judge others with your low IQ. We can learn from everyone and respect our competitors. Before judging others, think about yourself. There are many people who are better than you. Don’t get carri away with your small achievements. You will have to pay back what you owe to others sooner or later. Stay humble and learn from others’ strengths.
If we encounter negative SEO
Don’t panic, calm down, analyze the problem slowly, and then check and eliminate the problem one by one. As long as you check carefully, you will definitely find the problem. If your website security is fine, the content is good enough, and the external links are strong enough, as long as you don’t cause trouble, you will never encounter such a problem. Welcome to leave a message to share your ranking situation.
