bulk sms master mailing for the New Year should not just congratulate. Gifts are expected on the holiday. Information should be adde to the text that will interest and attract customers.
It is clear that the main goal of a congratulatory SMS is to give a festive mood, to say pleasant words to clients. People treat a brand that congratulates on a holiday better. Especially when it is not limite to words.
Example of a good newsletter
Make the mailing useful – offer a how do i integrate popups with salesforce? or inform about the arrival of a new product in the coming year. Provide the client with useful information and in addition to words of congratulations, offer a discount or a gift. The recipient will be happy!
Example of a bad mailing: “Hello! Happy New Year! Mebel.ru Company.” Text problems: boring wish, no benefit for the client.
An example of a good newsletter: “Happy New Year! We give away tea with the aroma of “gingerbread” for every purchase! Feel the holiday with us! “House of Tea”. What’s good: The client will be interest in the bonus in the form of tea and will be inclin to make a purchase.
Indifferent attitude towards the client
SMS messaging is aime at the client – at satisfying needs and requirements. If you show indifference, showing that you nee to sell more, the recipients will not like it.
Show concern for customers who haven’t had time to buy gifts and everything they for the New Year holidays. Offer them a discount or free delivery. Don’t try to raise prices on the eve of the holiday, or “threaten” to raise them soon – people won’t appreciate it.
An example of a bad newsletter: “Hurry up and order a birthday cake from us while the prices remain the same!..” What’s wrong: “threat” of a quick price increase, indifference to the customer’s needs.
“Did you forget to buy champagne for the New Year’s table? No problem! We’re giving you a 15% discount on all alcohol!” What’s good: Offering a discount to those who didn’t have time to stock up for the holiday. Showing concern for the client.
Banality in the text of a New Year’s SMS
Wishes of “happiness, health, success” are commonplace for Russians. But this is banal and looks like an SMS for show. Be creative, express your congratulations in a short poem or write words from the heart.
Example of a bad newsletter: “Happy New Year! We wish you happiness, health, love!” What’s wrong: banal and dry.
An example of a good newsletter: “May the New Year bring magic, smiles, joy! May all your dreams come true! And we will help you with this.” What’s good: it’s written in an original way, memorable.
Abundance of words
SMS mailing is different in that it needs to be short and concise. Don’t waste time and send a huge text. It simply won’t be read, and the mailing will cost a pretty penny.
Write the most important points in two or three sentences.
Example of a bad newsletter: “Hurray! New Year is coming soon! Hurry up to congratulate your lov ones, come to our store for delicious prices! Only we have a New Year’s assortment of inexpensive goods. None of your friends will be left without a gift, we have everything – from beautiful dishes to multicookers …” What’s wrong: a lot of unnecessary words, no specifics.
An example of a good newsletter: “New Year is coming soon! Have time to congratulate your lov ones, come to our store for delicious prices! We have everything – from beautiful dishes to multicookers…” What’s good: short and to the point.
Products for “everyone”
If you offer a wide range of gifts, buyers will be confus and end up buying nothing. To orient them, break the site into categories – for him, for her, souvenirs, etc. Segment the database – send women an offer to make a gift for a man, men – for ladies. Offer mature people a category of children’s goods – for children and grandchildren.
Example of a cnb directory bad newsletter: “On the eve of the New Year, buy gifts for your whole family and friends! We offer a wide range, look and choose!” What’s wrong: many options, no specifics. The recipient’s interests are not taken into account in the message.
An example of a good newsletter: “Make your children and grandchildren happy! Check out the selection of New Year’s toys at the link!” What’s good: segmentation, the newsletter is aim at a specific segment of the audience.
