With a record opening rate, SMS marketing has been a powerful lever for strengthening digital communication for over a decade . And for good reason, it offers many benefits: optimal deliverability, speed of message reading, low unsubscribe rate, strong impact.
What if we told you today about the worthy heir to SMS: enriched SMS. You don’t really know what it is? No problem!
Octopush tells you everything about rich SMS: what it is, its benefits, and how you can use it effectively to deliver an optimal customer experience .
What is rich SMS?
The enriched SMS (or Rich SMS) looks in every way like a classic SMS, except that it contains a clickable link . And that’s what will make all the difference! The recipient of your message will therefore be able to click on this link, redirecting them directly to a dedicated page or landing page.
Combined with a well-constructed landing page , enriched SMS is extremely effective in encouraging your prospects to take action and converting them into customers.
Present your offer, integrate visual elements, a striking call-to-action, and that’s it!
Great, isn’t it?
You are free to be creative! You can direct your prospect to a promotional page, invite them to fill out a satisfaction questionnaire, offer them private sales, etc. The possibilities are endless…
The advantage of enriched SMS compared to emailing, for example, is instantaneity and immediacy. Your customer advertising database will instantly see your message, and will be encouraged to act quickly.an interesting click rate: enriched SMS messages that include links to websites or videos have a click rate of around 20%, much higher than that of emails (around 5%) » Sources: SMSu / Semrush.
From a general point of view enriched SMS generates strong engagement:
High response rate to promotional SMS: 32% of users respond to promotional for the dignification of marketing SMS, an engagement rate 8 times higher than for emails. Source: Findstack )
a high conversion rate: 66% of French people go to the store, often within 4 minutes of receiving it. Source: BDM )
3 advantages of enriched SMS
Launching enriched SMS campaigns will radically boost your digital communication and your commercial performance .
Better qualify your prospects
An advantage and not the least, is that you can, thanks to enriched SMS, follow your ge lists customer’s journey : see if he clicked on the link present in the SMS, discover the way he navigated on your landing page. You can therefore observe what interests him, and adjust your communication .
Rich SMS is a powerful tracking tool. All the data collected can then be processed in your CRM, allowing you to better qualify your prospects and thus improve your future communications by sending more personalized messages .
