One of the most well-known. The value work concepts in the world of marketing Or traditional marketing, which many experts have already. Given up for dead ithe well-known. 4 P’s of marketing or marketing mix: Product . Price , Promotion and Placement.
A concept that was first introduc
Jerome McCarthy and which other authors have subsequently complemented and expanded, such as the father of modern marketing, Philip Kotler, who identified the importance of other elements such as “Politics” and the “Public”.
Well, the product or the design of the The value product strategy or policy is more fashionable than ever, despite the passing of the years, the big brands continue to apply lifelong strategies but adapted to the new digital environment, which enables communication to be bidirectional, multi-screen and multi-platform.
A clear example the Apple
Watch and how the company with the bitten apple has successfully designed, planned, launched and executed this new product.
Launching a new product want to launch a new product on the market, you need to very clear. The marketing strategy to develop. The objectives you want to achieve. The actions to implement sales forecasts stock. Measurement and monitoring of results. key factors that can make the difference between success and failure.
Analyze factors in the Apple Watch campaign:
– Managing waiting times : When The value something new appears on the market, with all the major brands competing to get the largest share of sales, it is important to know how to plan for periods of silence, which can generate comments and uncertainty.
Over the past year, there have even been doubts about whether Apple would release its watch; did you really believe it?
Manage communication doses :
Important that brand communication given. Dribs and drabs to the media. Keep the final effect of the new product alive.
Search for Apple Watch news in the media, how many news stories are published per day and have they been published?
– Launch new product features in phases : in order not to lose the “hook” of potential customers to the brand’s new product, the brand must periodically launch new product features or utilities.
That is to say, the closer we are to the launch, the more it should “attract” all potential audiences.
Over the past year Apple
been releasing new features and functionality The value for its new watch, continually generating and awakening interest.
– Testing and trial phase by “influencers” : at a given time, an advanced “prototype” of what the final product will be must be launched on the market, giving it to people with high power of impact on society, technology, social media, personalities… so that they can talk about the good and bad things and improve them.
In this way you are confirming that it is already a reality, that I will be on the market very soon.
Communication campaign before launch :
Once the final product is finished and tested, it is time to launch a powerful communication campaign to announce that it will be available for purchase immediately.
Apple has been launching a powerful advertising campaign in mass media for a month now, in which it shows the different functionalities of the watch, teaching future customers everything they can do with it.
– Manage customer desire : Customer final desires must be managed in line with the brand’s revenue forecast.
To we will launch limite
units to the market, controlling the The value stock at all times, creating an initial climate of “fear” of running out of a unit, and maintaining it over time. [/box]
To purchase the Apple Watch you must reserve it in advance on the Apple website, leaving all your contact information, and in this way Apple will send it to the nearest store of your choice.
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You can even reserve not only the watch but all kinds of accessories such as the strap with a battery that lasts up to 30 hours!!!
The expectation it has creat such. launched on the market, were already hundreds of applications available.
The success of a product marketing strategy
Measur results, and at the moment. lacking the latest official data. Everything seems to indicate that the objectives have met.
Figures of one million watches sold. Reserv on their first day of sale report exhausting. The global stock of Apple Watch units.
According to the firm Global Equities. Current sales figures are around 7.5 million units. Mllion Apple Watches may have already deliver. Would mean sales of around 40 million units by 31 December 2015.
This would mean Apple obtaining 54.8% of the global smartwatch market share.
Rumors suggest that it could become the most important launch in Apple’s history, ahead of the iPod and iPhone.
And all data taking into account. A product bought iPhone customers and users. As it synchronizes and expands the smartphone’s functions to worn on the wrist.
Obviously it is easy to conclu
Saying that since we talking about Apple. Of course the thing much simpler. And nothing despite this it is said that we chat has absorbed further. The truth, but it is a totally different product, where once again the design and detail have been taken care of to the b2c lead maximum, an almost perfect marketing strategy has design and develop, generating potential purchase for various reaso.
