Digital marketing is much more than an option available to companies to do business. It is now an essential condition for promoting products or services. Which involves all companies in every sector. Digital transformation is an operating mode that can no longer be ignored. But must be integrated into company strategies, to always seize the best opportunities in terms of reputation and competitiveness. Major Challenges of Digital Marketing.
Today, in fact, potential buyers are very independent in the evaluation and choice of a partner. So it is essential to be present in the digital channels frequented by prospects.
However, digital marketing in continuous evolution can also generate complexity. Linked to the inability of companies to keep up with the news or to the rapid transformation of some mechanisms. We have collected some of the main challenges that arise in this historical era, with a reflection on the best solutions to maximize the opportunities of digital transformation.
1) Not realizing the value of your HubSpot investment
Buying HubSpot but not being sure you’re getting the full value out of it is a common challenge, but one that can be easily remedied.
You might consider hiring someone, but finding a specific resource with HubSpot expertise can be complex and expensive. The best solution?
Outsource your digital marketing management to an inbound marketing agency. This way, you’ll have a team of experts available to manage all your HubSpot-related activities – from content marketing to analytics and reporting. Experienced agencies also provide training and support in configuring the tool and setting up the different tools, in order to get the most value out of it.
You can already see results in just a few days, in terms of setting up your strategy and defining your KPIs.
2) Confused data prevents you from developing personalized campaigns
The database is strategic for the ability to create marketing campaigns.
If you have incorrect, incomplete, outdated, poorly segmented, or outdated data, you need to clean it up.
A data review and cleansing project can be done quickly, but it should be done before you start any marketing, campaign, or outreach plans.
These projects should be done by someone who has experience in the field and should be based on a pre-established process to review the data with the client, understand their goals, and evaluate the operations.
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Finally, you should move on to building a clean, accurate, and segmented database.
3) Email marketing campaigns aren’t performing
Email marketing campaigns are among the most difficult things to do today. People are inundated with mostly advertising emails. This makes it increasingly difficult to get through truly quality communications.
Additionally, new regulations, privacy rules, and updated smartphone features to obscure emails are making them very difficult to use.
The solution could be to shift the strategy from trying to convince customers to request a meeting to that of building a community based on highly engaging and educational content that solves the challenges of potential customers: in this way, email marketing can become a highly functional tool again.
Again, the solution can be implemented quickly. It is enough to start thinking about the most important challenges of potential customers and what information to provide to best help them. This is what email marketing should be based on – rather than discounts, promotions or product offers.
4) Not understanding what works and what doesn’t Major Challenges of Digital Marketing
For a long time, marketing was considered a black hole, an inexact science. Today we know that it is 100% based on metrics and concrete data. It is therefore entirely possible to know what works well, what works less well and what doesn’t work at all.
The solution is to opt for a marketing automation and sales CRM platform that provides access to the metrics needed to understand more about how your activities are performing.
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Do you know the advantages of relying entirely on HubSpot’s CRM?
Having your website on the CMS, marketing brazil phone number library on Marketing Hub and your sales team on Sales Hub means you have complete visibility of the entire customer journey.
By integrating Service Hub, you will also have visibility into the customer experience. This is not just a “nice to have”: there are very few competing products that offer such a complete package to manage business generation activities.
Setting up a full suite of HubSpot tools will not take adb directory few days, but probably a few months. In the meantime, however, you can start looking at your website and see which sources are producing visitors, which pages are being viewed, which pages are converting visitors into customers, and which content is getting the most attention.
This will give you a great initial perspective on how your digital marketing is doing, and some initial insights into what you should be doing to improve your performance.
5) Your website visitors are decreasing, but you don’t know why
This has been a common occurrence in recent years, and changes to Google’s algorithm are usually the cause. Keeping your website search-optimized is something you should work on every day. Major Challenges of Digital Marketing.
Today, there are a number of things that could be causing your website to drop in visitors. Firstly, your site may be taking too long to load – remember, Google ranks sites as fast-loading. Then there could be a mobile-friendliness issue.
Finally, you need to look at your competition. If your business has seen a drop in search volumes, it’s also likely that competitors have stepped in to target new keywords and rank on Google. It is therefore absolutely essential to track these dynamics consistently. Major Challenges of Digital Marketing.
6) Leads sent to sales are not qualitatively valid
If once marketing and sales force were considered separate departments, today this is no longer the case. The smarketing approach, i.e. a solid collaboration between the sales and marketing teams, is the key to generating quality leads – that are also considered promising by salespeople.
To implement this strategy
Capturing its best aspects, the two departments must be in synergy. Therefore, the leads that marketing generates must meet the requirements established by sales. At the same time, the sales force must align with marketing with respect to messages and content intended for prospects. The two teams must collaborate to define market segments and draw up priorities together.
