When we look for English writers to help us write articles, we definitely hope to find a writer who knows his industry or product very well. Although there are many professional writers on the Internet, there are very few writers who have a thorough understanding of related niche products (Niche Products, specifically products that are highly targeted and professional).
So, how do we find writers related to the industry and products?
Today, the Uncle Google team will share with you some effective methods that we often use when looking for relevant content writers. I hope it can help you easily find writers related to your industry.
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What are the qualities of a good writer?
How to find industry/product related writers
What are the qualities of a good writer?
Broadly speaking, freelance writers fall into two categories: generalists and specialists.
Generalists can write about any topic. They might be writing an article about travel one week, a blog about mobile phone reviews the next, and product descriptions for a lighting site the next.
Experts, on the other hand, build a specialized writing niche for themselves. They focus on writing relevant articles on a particular topic or field.
But whether they are generalists or experts, the writers we need need to have the following qualities to meet our content marketing needs:
Ability to adapt to different projects and audiences
Ability to conduct thorough research on industries and products
Master SEO skills
Can provide concise article layout and ideas
Good at communicating with words
Effectively control writing time
Strong editing and proofreading skills
Unique ideas
All of these characteristics will distinguish a writer from his or her peers
Adaptability means that even if your product is a glass wine bottle, the writers you hire can think beyond the bottle. They can write about how to store various wines, how to taste wine, etc., which can also arouse the interest of wine bottle buyers.
Ability to conduct thorough research on industries and products. Being a professional writer does not mean that they know everything. But professional writers can correctly understand industries and products through online and offline research.
Master SEO skills. This is very important. Articles that are good at using SEO skills are more likely to get better rankings and attract visitors to click.
Telegram’s API allows developers to create bots that can automate tasks and services, further enhancing the utility of data provision. These bots can gather and process user data, offering timely responses and personalized content, which enriches the user’s experience. The ability to integrate Telegram with other applications enhances the platform’s functionality telegram database and leads to innovative uses of data that can support both personal and professional communication needs.
Provide concise article layout and ideas
In a few seconds, your audience will decide whether to continue reading. Sometimes, it has nothing to do with the content at all. Clear formatting plays an important role in improving reader engagement.
Good at communicating with words. Good writers use words to communicate with the audience. They will not fill the article with test drive scheduling system: optimizing customer experience long paragraphs of useless content, nor will they deviate from the main point of the article. Instead, they will treat every visitor like a friend and sincerely provide them with useful suggestions.
Effectively control writing time. Sometimes the writers we hire will handle several different projects at the same time. If these projects need to be completed within a specific time, the writer needs to plan the time schedule reasonably and hand in the articles to the employer on time.
Strong editing and proofreading skills
A good writer must also be an excellent editor and proofreader. They will constantly check and proofread their work to provide high-quality content.
Unique ideas. There are a lot of cookie-cutter content on the market. If you want your content to stand out, you need to find some marketing list unique voices. And good writers will convey unique views or ideas in their works, bringing life to monotonous topics.
How to find industry/product related writers
1. Observe your competitors
No matter how narrow your product area is, there will definitely be competitors on the Internet. What we need to do is to find blogs or articles that can compete with our content and hire writers to write articles for us about specific products or topics.
I usually use Ahrefs content explorer , which helps us find all the articles that contain a specific search term. For example, if we search for “tibet travel”, we can find a lot of articles related to it by filtering the results.
ahref
These people are already very familiar with your product or service and know what content to write. We can select suitable content writers from them and contact them. For example, this article: “I Made it to the Top of Everest and Back Home in Just 14 Days—Here’s How” is about the author’s experience of climbing the Everest Base Camp. In the article, he left his Instagram account, and we can contact him through Instagram.
Instagram
2. Find writers on freelance platforms
There are many freelance platforms such as Upwork, Freelancer, Fiverr, SEOCLERKS, etc., where people provide writing services. However, there are a lot of good and bad people on the platform. Some people will just write randomly, or even outsource the content to other unprofessional people at a lower price, so we need to carefully distinguish.
The Google team often uses Upwork , Fiverr , and searchlerks
On the platforms of seoclerks and Fiverr, sellers list the services they provide, and buyers only need to pay for them. A small service fee will be charged for each order. It should be noted that there are many scammers on the platforms, so be sure to carefully identify them.
fiverr
Fiverr Platform
Upwork is mainly a platform where buyers post tasks and sellers who are interested can take orders. Buyers do not need to pay a handling fee. But if you compare the quality, writers on Upwork will have better quality, which of course means a higher price.
Upwork
To find the writers we like, we need to do the following two things:
A. Create detailed job descriptions/writing requirements
It is recommended that you provide as detailed requirements and information as possible to your writer, whether you are looking for a writer on Fiverr or Upwork. This will help the writer better understand your needs and write a satisfactory product according to your needs.
The following is a recruitment notice posted by a buyer on Upwork. It is very detailed and you can refer to it:
Upwork
B. Communicate with the seller before buying and send you previous works
We can contact and communicate with several writers at the same time to find writers who can write about the theme of our product. Through their previous works, we can roughly judge their writing level, so that the quality of our articles will be guaranteed to a certain extent.
A reminder: There are many similar freelance platforms, and the quality varies. But remember, the price you pay is proportional to the quality of the work you receive. So don’t expect to buy high-quality articles for a small amount of money.
3. Buzzsumo
In previous articles, we have mentioned this software many times. It is very powerful and is an important tool for social marketing and content marketing. Today we are going to talk about the Content Research and Influncers functions.
