Marketing automation is a tool that allows you to automatically perform marketing tasks.
For example, with the right platform, you can do things like:
send personalized emails to your users
create and publish social media posts
create targeted landing pages and forms
Using marketing automation platforms like HubSpot significantly reduces the time it takes to develop and deploy marketing campaigns for your business.
HubSpot is a customer relationship manager
That uses cutting-edge technology to align your sales, marketing, and customer service teams.
To make it easier for businesses to manage their marketing campaigns, HubSpot has developed a single, cloud-based “hub” where a business can host all of its digital marketing, sales, and customer service activities.
This means that HubSpot is a great place to create and send emails, create and publish landing pages, create and publish pay-per-click (PPC) ads, and more.
The software also offers an intuitive CRM and one of the best content management systems in the industry.
8 Reasons to Use HubSpot Marketing Automation
HubSpot marketing automation offers the obvious benefits you would expect from any form of automation: it frees up your time and allows you to run effective marketing campaigns, so you can focus on other aspects of your business.
But there are many more, more intuitive reasons to use HubSpot Marketing Automation in your business.
Below we have identified the main reasons.
Email Marketing Automation
Once you start building contacts, you will need to stay in touch with them to turn them into sales.
One of the best ways to do this is through email marketing automation.
With HubSpot, you can set up different email campaigns to:
Stay in touch: Send regularly scheduled emails to stay in touch with your customers. These can provide industry insights or unique messages to individual segments of your target audience
Send Greeting Messages: It’s strategic to keep an eye on birthdays and send special discounts to members of your target audience on their special days. The same can be done with holidays.
There are several ways to leverage HubSpot’s email marketing automation, and each of them, if used correctly, has the potential to significantly increase sales.
Lead Generation and Acquisition
Leads are the lifeblood of your business.
Producing more leads will create more opportunities to generate sales, which means more revenue and greater profitability.
HubSpot’s platform offers several features to help you generate more leads.
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Customer Segmentation
Customer segmentation is a critical part of any marketing strategy.
After all, each message is likely to appeal to only usa whatsapp number materials a portion of your target audience: a message that appeals to men aged 34-39 probably won’t appeal to women aged 24-29.
Customer segmentation allows you to categorize each adb directory member of your target audience based on various demographic or psychographic traits.
This ensures that you’re sending the most effective message to each segment.
Best of all, HubSpot, once set up, handles much of your audience segmentation automatically.
Lead Nurturing
HubSpot doesn’t just capture leads; the platform also helps you nurture them from their first introduction to their first purchase.
With HubSpot, you can create lead nurturing workflows that follow your customers every step of the way, sending personalized emails to encourage them.
You can significantly expand your sales with well-calibrated emails and other messages that help build awareness, drive consideration, and help your audience make purchasing decisions.
These can be messages about your product or service, notes that help your audience solve common problems, or even holiday and birthday greetings.
The key is that HubSpot can automatically track where each customer is in their journey and decide which emails to send once you’ve set up your campaign.
Personalization
Automation is less powerful if every member of your audience sees the same message at the same time, since everyone started their customer journey at different times and is at different stages of the decision-making process.
Customers don’t like feeling like a number.
That’s why personalization is key, and it’s one of the reasons HubSpot Marketing Automation is such a valuable platform.
HubSpot’s CRM stores all the important data about every lead in your downline, including their names and where they are in the customer journey.
This makes it easy to personalize your messages to give each audience member the boost they need when they need it, rather than making them feel like just another number.
A great feature to have in this regard, which is possible because HubSpot tracks each audience member’s name, is the ability to personalize your message with the prospect’s name, increasing the likelihood that they will read it.
Landing pages and forms
When you launch a new ad, post on social media, or send an email, it’s very important to provide your target audience with the next steps.
Generally, the end goal is for the user to fill out a form or visit a landing page and make a purchase.
However, landing pages and forms need to work in conjunction with the marketing materials used to promote them.
