Many times, marketing professionals. Talk so much about the customer and how to build loyalty. Tps working to get legions of followers. Or fans and make engagement flow through. The veins of our social networks, about selling and selling. products and services without caring who behind.
A credit card or a PayPal account. We forget a critical factor when working on. The relationship with the customer, a factor. Consists of focusing, setting The customer strategy the values. The fundamental principles to be fulfill. The brand the entire team of professionals.
The relationship with the customer
Much more than a mere transaction or a tweet, it must be a differential value and a competitive advantage for working relations the company, even more so in a digital environment, where there are more and more competitors offering the same thing, and where there are more and more potential customers tired of receiving the same medicine.
Laying solid foundations is essential
Ensure that we do not fail , and tips being aware that the established values do not remain for the salesperson or the community manager, but must permeate all the company’s employees.
In this article we give you 6 tips that we believe are essential for building and working on a solid and lasting relationship with the client.
Tip Trust, sincerity and transparency
It has nothing to do with relations working marketing, but rather with individual ethics and professionalism , because we often forget that the most important thing when establishing a business relationship with a potential client is to understand that the main point of entry will be mutual professional trust.
Your client “ trusts ” you, your experience, your know-how, so build the relationship with sincerity and transparency, do not sell what you are not or what you cannot do, just be yourself.
It is better not to sell a project but have a contact who trusts you, than to sell a project and the client never hires you again!!!!
Tip 2: Build a relationship
The relationship with a client is a social act between people, but with a commercial and professional relations tone. For this reason, it needs to be built on the basis of time, dedication, effort and two-way communication.
We must build strong and lasting tips relationships, ceasing to see the client as a seller of euros, changing the focus to a generator of business opportunities.
Step by step we will establish a solid professional and personal relationship, until we gain your complete trust.
Tip Their goals your goals
This point is of vital importance and many service companies forget that the client’s objectives are their own objectives.
When we present a proposal working relations or project, we set milestones to achieve, milestones that we must make our own, that we must surpass and share with our client.
You must feel that we are with you in “ the race ”, that we are your partner and that if the project fails it is because we have failed.
In this regard, it helps to incorporate incentives and variables, whether economic or professional, to be consistent with our work philosophy.
The relationship should
Tip 4: Reporting, measuring and monitoring
We cannot forget that if there is a commercial relationship with a client, it is because at the end of the road there is a quantifiable objective that the client and we want to achieve.
In this sense, we must keep the client informed at all times of the progress of the project, with monthly reports or final reports that measure the return on investment.
In digital marketing, it is easier
but don’t think that this only applies to the service sector, because if, for example, we sell a tangible product, we can inform the client about business data or actions or the total number of clients who, like them, trust the brand. Any type of data that helps reinforce their feeling of belonging to the brand.
Tip 5: Keep in touch
We must maintain contact with the client at all times, at the beginning of the relationship, during and after the client has ceased to be a client (unless the client has expressly told us otherwise).
Therefore, we will have regular meetings, we will exchange emails, we will organize work breakfasts, we working will congratulate you when appropriate, we will keep an eye on your family and environment, we will send you newsletters and direct marketing actions, we will invite you to events and presentations… in short, from a professional perspective, we will treat you as if you were a ” professional friend .
Advertisers – Comply with regulations
collect everything from licensed websites and promote their products/services to increase sales [UserEngage Phone Number Database World (both mean we collect all possible user data under a single acquisition of updated 2024 mobile phone number data various quantities of high-quality updated 2024 mobile phone number dataand use 100% verified + quality data to find the information you need in multiple ways, just for business contact… List your products and services… Of course, this is our dear customers 24 hours a day support, all of which will be reflected in our phone number 79 database to use them to grow your business. Our data is [manually tagged] 100% of this phone number database. Therefore, you must have a high-quality phone number database to get lasting efficiency in opportunities.
Of course, always with useful and practical content, without wasting their time, without pressuring them and bombarding them with meaningless communicative inputs.
Tip 6: One-on-one communication
The importance of this point has relations become evident in the relationship between brands and customers (or followers and fans) in the digital environment, and more specifically in the use of social networks, where brands have had to change the model to establish dialogues with their communities on a one-to-one basis.
longer levels of superiority,
Equal, and I as a brand must and can provide you with a service or sell you a product, at the same level, where you, as a “ client ”, also have direct access to say and comment on whatever you want, and I, as a “brand”, must be able to give you immediate responses and solutions.
Ultimately, we find ourselves
At a time when customer relations have turned 360º and where brands and companies must understand that old formulas no longer apply.
Nowadays, relationships based on trust, transparency, sincerity, with dialogue at the same level, are the content is easy to convey demand, where the client must be the center of the marketing strategy and where the brand must know how to respond and provide solutions to all the client’s needs, whether or not they are related to the service or product in question.
We must generate prescribers
collaborators b2c lead and partners who in one way or another provide us with value, whether at a communicative, economic or social level.
