Email marketing is an art, and every creator needs inspiration. In this article, we have collected various newsletter examples , tips, and trends that will help lay the foundation for future email campaigns . We will cover the topics of eCommerce, Software, Eco-friendly, Guidance, and Seasonal. Please note that the selection reflects our subjective opinion and may not coincide with everyone’s preferences. However, we hope that you will find something valuable in each example, including some best practices for creating effective email newsletters .
Email Marketing Strategy for eCommerce
Ecommerce newsletters are a key tool for america cell phone number list engaging shoppers with compelling visuals, including high-quality images and enticing offers. In this section, you’ll find examples from leading brands like Banana Republic, Victoria’s Secret, and Gap. Each example highlights how effectively these brands use large, eye-catching images, strategically placed call-to-action buttons, and personalized content to engage shoppers and drive purchases.
Banana Republic
Subject: Summer Outstanding Dresses
This newsletter example is perfect for eCommerce companies. It features lots of bright, large photos that make you believe that you can just reach out and grab a stunning outfit. This type of email can highlight your customers’ favorite items.
Letter from Banana Republic
(Source: Milled )
The brand understands perfectly what its target audience needs. Several call-to-action buttons encourage a visit to the site. And here is the cherry on the cake – the “Recommended for you” section with huge discounts! We doubt that anyone will be able to resist adding one or two products to the cart.
Its unique feature
This allows for ongoing contact by sending a simple message, allowing customers to gain early access to special offers, fashion tips and user-generated content .
Victoria’s Secret
Subject line: Now on sale: Essential personal care products.
Beautiful pictures are one of the most important components of marketing mailings for selling a product. Victoria’s Secret complements colorful photos with attractive discounts and special offers.
This email template contains all the information a customer might need. It also allows subscribers to establish ongoing contact by purchasing the product online and then being able to pick it up in store.
Sample newsletter for e-commerce businesses
(Source: Victoria’s Secret letter )
Its unique feature
This newsletter offers subscribers to review all offers and choose the one they like best. Customers can also use several useful tools to make their life easier when placing and receiving orders.
Gap
Email subject: T-shirts for $6.99. Polo shirts for $9.99. Shorts for $12.99.
Email is one of the best marketing channels for
clothing stores. In this case, Gap provides the challenges of omnichannel subscribers with attractive, up-to-date prices on the collection.
Here is a GIF with colorful photos and prices right on them. When you change the photo, the price color changes to match the product it is attached to.
(Source: Letter from Gap )
This is a great idea for a weekly newsletter, but you cn numbers can choose whatever frequency works best for your brand.
Its unique feature
Customers always want to know the price. The easier it is to find out, the more likely they are to decide to buy.
